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Definition: Customer Mix

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Definition of customer: General: A party that receives or consumes products (goods or services) and has the ability to choose between different products and suppliers. Popular 'Advertising, Marketing, & Sales' Terms. marketing marketing concept distribution channel marketing strategy product receiving marketing mix.

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Definition - What does Customer Relationship Marketing (CRM) mean? Customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities.

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In marketing we tend to use the word customer / customers and consumer almost interchangeably. However our customer and the consumer are not strictly speaking the same. A customer is a person or company who purchases goods and services. Customer service is a series of activities designed to enhance the level of customer satisfaction. Good customer service should provide a positive, polite, and caring attitude towards the customer. Many organizations today use their marketing plan to show off their excellent customer service.

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Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth and community participation for current customers. The strategy, which is different from marketing with the goal of acquiring new customers, relies heavily on maximizing strong customer relationships. Definition of marketing: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing.