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Mass Customization in Marketing: Definition, Benefits & Examples

Top 10 Benefits of Adding Product Customization to Your Business

❶Like this lesson Share. First and foremost, as you apply the concept of mass customization to the designing process, as an entrepreneur you will have a remarkable amount of creativity to deal with.

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Some Benefits of Mass Customization

For one, it encourages creativity and uniqueness because you are urged to take control of the designing process. And in a world where uniqueness is commodity, this can be very valuable. Additionally, the whole designing experience gives consumers a sense of accomplishment in finishing a design. This can also add immeasurable value to the whole experience.

Since customers are able to craft and generate the likeness of the products, this also drives higher customer satisfaction. As long as the order was done exactly the way it was required to be made, there is no apparent reason why a customer will think otherwise. Because this kind of concept promises great customer satisfaction, it may seem that the benefits of such a process only cater to consumers alone.

However, there are also some operational benefits that manufacturers and businesses gain from Mass Customization. The products are produced only after an order is placed, which means excess materials during production will be limited. Higher profit can also be expected if customer demand and satisfaction is high.

I recently delivered a couple of webinars for firms involved in custom vehicle manufacturing. Here are 5 reasons why manufacturers involved in producing customized products should consider the transformation from build to order, configure to order, assemble to order, make to order, engineer to order to a different business paradigm: Mass customization is a strategy for improving profits while driving down the cost of variety.

Mass customization is an enterprise-wide business paradigm that increases efficiencies across the enterprise, efficiencies that extend out to your sales channels. Mass customization accelerates collaboration and, properly implemented, creates real excitement.

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Definition of Mass Customization

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The Benefits of Mass Customization Just because a new trend or technology has surfaced in the market doesn’t mean it is deserving of the spotlight. There are certain standards that need to be met before a trend is heartily accepted by the society.

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Mass customization carries the benefits of high product sales associated with mass production as well as the high customer satisfaction that comes with owning a specially modified product. Customer satisfaction in turns leads to .

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Nov 23,  · 4. Mass customization is an enterprise-wide business paradigm that increases efficiencies across the enterprise, efficiencies that extend out to your sales channels. 5. Mass customization accelerates collaboration and, properly implemented, creates real excitement. Production Planning & Control. Vol. No. 4, Pine, B.J. II, Mass Customization: The New Frontier in Business Competition. Harvard School Business Press. Boston, Massachusetts, USA. ISBN Pine, B.J. II, Victor, B. & Boynton, A.C. Making Mass Customization Work. Harvard Business Review. .

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Mass customization may also be used in service firms, whereas unlike a manufacturing organization, service organizations accomplish their primary purpose through the production and provision of services, such as education, health-care, transportation, banking, and hospitality (Daft, ). Mass customization is an important business concept, which numerous brands are adopting these days. Moreover, the concept is also utilized in the development of marketing strategies for product and service lines and during the process of recognizing the target audience of a brand or business.