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1. Create a customer strategy before implementing CRM. Customer relationship management is based on a rigorous segmentation analysis. It is designed to achieve specific marketing goals. CRM cannot be implemented without conducting segmentation analyses and determining marketing goals.
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Looking for Study notes in Customer Relationship Management (CRM)? Download now thousands of Study notes in Customer Relationship Management (CRM) on Docsity. CUSTOMER RELATIONSHIP MANAGEMENT This booklet is designed to help small and medium business. owners understand the basics of customer relationship.
UGC NET Online Courses are on Test Mode, when it will be live, we will inform you. So don't buy any online courses until it is in test mode. Customer Relationship Management Notes MBA pdf Introduction to CRM: Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, communicating, delivering, and developing existing customer relationships, in addition to creating and keeping new customers.