Use this book as a go-to resource for effective writing at work. The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off.
Feel like your writing skills are less than desirable? You'll learn how to take a new approach to business writing from the ground up. This is a fantastic tool to call on any time you're working on written communications at work.
I particularly like the results-driven approach here. You'll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. This read will walk you through how to take the right angle with your writing endeavors. When authors talk shop, it's almost all about the first step, write that awesome book. Let's assume you've done your homework, and have that covered. The next step is critical, and even experienced authors often misunderstand it.
Because you wrote the book, you have this nifty bundle of rights, including the exclusive rights to reproduce the book. The goal is to leverage that right to sell copies to readers. One way of doing that is with a publishing house. They have distribution channels, printers, marketers, and a host of experts to help promote and sell your work.
Remember, however, that you're not selling your book to the publisher, you're contracting with them to package and distribute a product. You may decide to go with a small press, a vanity press, or self-publish your work. These are all just tactics for handling the reproduction and distribution of your work.
The temptation is to try to do it all yourself, and keep that big chunk of money the publisher wants in your pocket. Just remember our rules: The more time you spend acting as art director and regional sales manager, the less you have for writing.
For many tasks, you'll be better off hiring a third party. There's no 'one true path'. There's a lot of business decisions to be made, and the details can be overwhelming. This part of the publishing industry is changing rapidly, and you'll have to chart your own course through it. Is it better to photoshop an out of focus starfield, or hire a top-notch cover artist?
Strictly digital, or paper? Mass market or trade? It's your business, you're the CEO. Just remember, your goal is getting as many books as possible into the hands of as many paying customers as possible.
If you decide to blog, or twitter, or give away free ebooks, that should be part of marketing plan that furthers the goal of selling books. Having written the book, there's more money to be made than just selling English publication rights. There's a host of other countries out there who may be willing to buy rights to translate and publish your book. There's also movies, audio books, computer games, toys, T-shirts, and who knows what else. You can almost feel your idealism burn away in the cauldron of seething commercialism.
You can try to pursue those venues yourself, or hire an agent or even multiple angents to do it for you. Yeah, that same agent might be helpful in getting a deal with a big publisher, if you decide you want one. Remember, this is a business decision, not a rite of passage. That agent, if you hire one, is going to want a piece of your pie. So, we've chosen to go the traditional route, and for us it makes sense. Patty has an awesome agent, who has negotiated a number of foreign sales and opportunities we never would have found on our own.
Her books are published and distributed by a large publisher, who gets paid by taking a portion of the gross sales. We sacrifice some profit and creative control for the time and freedom to concentrate on writing. This lovely book will help you present ideas elegantly and simply. Vivid before-and-after sample slides illustrate how to apply the principles to presentations.
Buy the book from your bookseller. Learn about our classes. For practical ideas to improve business writing immediately, read our blog. Email Syntax Training Telephone - - Mail: Like us on Facebook Follow us on Twitter. For everyone Write Right: Better business writing, guaranteed.
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The business world needs better writers, as indicated by studies that show writing training is a billion-dollar industry and research that shows writing is .
Effective Business Writing lays to rest the notion that business correspondence must be pompous and ponderous. Its numerous examples, which are simple and to the point, will give you confidence in your ability to write, and edit, effectively/5(15). Books shelved as business-writing: The Elements of Style by William Strunk Jr., On Writing Well: The Classic Guide to Writing Nonfiction by William Zinss.
book with my classes.” Excerpts from The Essential Handbook for Business Writing. Sample Business Letters persuasive writing sales letters letters of complaint response to a complaint letters of refusal the press release e-mail messages the memorandum the newsletter Composition Basics. Auto Suggestions are available once you type at least 3 letters. Use up arrow (for mozilla firefox browser alt+up arrow) and down arrow (for mozilla firefox browser alt+down arrow) to review and enter to select.