While writing this sort of essay, it is also important to look at how the whole organizations of the industry including the key figures that make advertisements come to life. This includes companies and advertising agencies that create the adverts. Advertisements are a huge part of our everyday lives; everywhere we go we see different types of ads which appeal to different target audiences differently.
This mostly is common in food and fashion industries. Code of ethics is used by companies, professional organizations and individuals, it contains some rules and principle which help them in making decisions between right and wrong.
Lately, there has been major controversy in the ethics of advertising. A good example is a Calvin Klein undergarment advertisement that appeared in Times Square.
On a billboard was a photo of two children in underwear, standing on a sofa, smiling and playful. The advertisement was criticized as sexual and promoting pedophilia. An ethical ad is the one which does not lie, does not make any fake or false claims and is in the limit of decency.
Nowadays advertisers only focus on their sales; they just want to attract customers and increase their sales. They present their ads in such a way that people start thinking that this is the best product as compared to others however most products are found to be fake, false and misleading customers.
Nevertheless, the positive side of advertisements cannot be ignored. Of course, advertising increases awareness about services and products of organizations without which the profitability and sale of these products would be difficult. In other words, demand is a product of advertising since it educates potential consumers about new market offers.
According to the society, things that are touching on sexual matters are perceived to be very crucial. Sexual matters should not be discussed openly without taking into consideration the various people that are involved. They are believed to be only for the people who have attained the age of discussing this.
All the products related to sexual matters should only be exposed to the people who have attained the age bracket for this. In the contrary, it is so hard for the advertisers to only target the age that should be associated with sex matters. Due to this they make their advertisements open to the general public not excluding the young children. This leads to moral decay to the general society because the young ones are exposed to various issues which do not uphold the required morals of the society.
On the economical aspect, there have been a number of critics that take the issue on advertising as a phenomenon that focuses on individual sectors. Advertisements focus on certain products that do not make people more productive when they engage in them.
In turn these people become less productive and of less important to the general society. The consumers of these products are reduced to people whom they were not in their earlier lives. They become less economically productive thus dragging the performance of the economy of the society. These products include alcohol and junk food. These two products have various consequences when they are taken. Junk food leads to obesity that makes people to have week bodies despite of them being fat.
The alcohol makes people to become drunkards and may cause various diseases that might claim the lives of the consumers. Such kind of adverts on the products that cause negative effects to the people should be discouraged because they make our economy to grow in a slow pace when the consumers get affected by these products.
They are believed to only present a little truth about the products that are advertised. The advertisers lure their consumers through providing sugary information about the products which at times is not the truth.
They only do this so that they can attract more of their producers. In doing this they are able to attract a lot of consumers who buy their products so that they can enjoy the good things that have been advertised in these various products. It is of great importance that the advertisers give adequate and more information about the products.
This information should be factual and honest. Therefore, through the advertisers giving information which is not factual and honest about their products is an issue which does not support the good morals of any society. This is the major thing that contributes to advertisements to be perceived in a negative way by various consumers and the society as a whole. It is of great importance for the advertisements to be representing genuine information about the various products that the consumers might get interested in.
On the economic aspect, advertisements are supposed to represent the major issues in the society that aim at raising the economy. According to Christopher Mayhew, Williams and John Kenneth who is an economist believe that institutions such as schools and hospitals are the ones that are supposed to be captured greatly in the advertisements.
In most of the advertisements various things are highlighted which do not focus on the crucial things that would help the general society. Things such as hospitals and schools are the ones that should be greatly focused on.
They are the ones that are needed greatly by all the people in a given set up. Despite of doing this, the advertisers focus their attention on the industrial outputs and on the things that detract humankind from its nonindustrial aspirations.
In order to steer any economy ahead the schools and the hospitals are the ones which should be given the number one priority. The schools provide education to the people who are given the mandatory to draw economic models that enable our economies to grow. On the other hand the hospitals provide good treatments to the health of the people who help in building thee society.
Advertisement analysis is a common assignment students are required to undertake. Writing an analysis on an advertisement is more about writing a review of the advertisement using a specific format. Writing an analysis on an advertisement is more about writing a .
Advertisement are designed to promote the particular interest of a definite person, caused, or the sale of product. Oral publicity by far the more ancient form of advertisement is carried on by hawkers. Today, however, publicity in print, internet, and television media is more essential and extensive form of .
Advertising helps greatly in showing the consumers what they really want. In the process of advertising there are various techniques that are applied that may either bring about positive or negative effects to the products. This is usually brought about by the way various advertisers present their adverts to . Advertising can be in any form of presentation such as sign, symbol or illustration in print media, a commercial on radio or television, poster etc. Thus advertising is the communication link between the seller and the buyer.
Student Sample Essay: Advertising. by Rahul (new delhi, India) Some of the methods used in advertising are unethical and unacceptable in today’s society. It is through advertisement that people begin to feel a need for even those goods of which they had never heard before. Advertisement creates demand. it is the backbone of commerce and Industry. No business can stay in the business world without advertisement.